Privacy Policy

1. General Provisions

1.1. This Privacy Policy describes how FireSand OÜ processes personal data. FireSand OÜ.

  • Registration code: 17204132
  • Address: Riia 181a, 50411 Tartu, Tartu County, Estonia
  • Email: shop@firesand.eu

1.2. FireSand OÜ is the data controller of personal data.

1.3. When processing personal data, FireSand OÜ complies with applicable legislation, including the European Union General Data Protection Regulation (GDPR).

2. Types of Personal Data Processed

2.1. FireSand OÜ may collect and process the following personal data:

  • First and last name;
  • Email address;
  • Telephone number;
  • Delivery address;
  • Billing information;
  • IP address and device information;
  • Website usage data (e.g. visits, clicks, page views).

3. Purposes of Processing Personal Data

3.1. Personal data is processed for the following purposes:

  • Fulfilling orders and delivering goods;
  • Customer communication and customer support;
  • Processing payments;
  • Analysing and improving website usage;
  • Marketing and measuring the effectiveness of advertising.

4. Cookies and Tracking Technologies

4.1. Firesand.eu uses cookies and similar technologies to ensure the proper functioning of the website and to improve the user experience.

4.2. We use the following tools:

  • Google Analytics – helps analyse website usage (e.g. number of visitors and user behaviour);
  • Meta Pixel – enables us to measure the effectiveness of advertisements and display relevant ads to users.

4.3. These services may collect data such as:

  • IP address;
  • Device type;
  • Browser;
  • külastatud lehed ja tegevused veebilehel.

4.4. Cookies are used only with the user's consent, except for strictly necessary cookies.

4.5. Kasutajal on võimalik küpsiste kasutamist piirata või keelata oma brauseri seadetes.

5. Disclosure of Personal Data to Third Parties

5.1. FireSand OÜ may disclose personal data to the following partners:

  • Payment service providers;
  • Transport and logistics companies;
  • IT and web development service providers;
  • Analytics and marketing partners (e.g. Google and Meta).

5.2. Personal data is disclosed only to the extent necessary to provide the requested services.

6. Retention of Personal Data

6.1. Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal obligations.

6.2. Accounting-related data is retained in accordance with the retention periods established by applicable law.

7. Data Subject Rights

7.1. Customers have the right to:

  • Obtain information about the processing of their personal data;
  • Request the correction or deletion of their personal data;
  • Restrict the processing of their personal data;
  • Object to the processing of their personal data;
  • Request the transfer of their personal data;
  • Withdraw their consent (e.g. for the use of cookies).

7.2. To exercise these rights, please contact us at shop@firesand.eu.

8. Data Security

8.1. FireSand OÜ implements appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction.

9. Dispute Resolution

9.1. If a customer believes that their personal data has been processed unlawfully, they have the right to contact:

  • FireSand OÜ; or
  • The Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon)www.aki.ee).

10. Changes to the Privacy Policy

10.1. FireSand OÜ reserves the right to update this Privacy Policy.

10.2. Any changes will be published on the website firesand.eu.