1. General Provisions
1.1. These privacy terms describe how FireSand OÜ processes personal data.
Registration code: 17204132
Address: Riia tn 181a, 50411 Tartu, Tartu County
Email: shop@firesand.eu
1.2. FireSand OÜ is the data controller.
1.3. In processing personal data, FireSand OÜ complies with applicable legislation, including the European Union General Data Protection Regulation (GDPR).
2. Types of Personal Data Processed
2.1. FireSand OÜ may collect and process the following personal data:
- first and last name
- email address
- phone number
- delivery address
- billing information
- IP address and device information
- website usage data (e.g. visits, clicks, page views)
3. Purposes of Processing Personal Data
3.1. Personal data is processed for the following purposes:
- order fulfillment and delivery of goods
- customer communication and support
- payment processing
- website usage analysis and improvement
- marketing and measuring advertising effectiveness
4. Cookies and Tracking Technologies
4.1. firesand.eu uses cookies and similar technologies to ensure website functionality and improve user experience.
4.2. We use the following tools:
- Google Analytics – helps analyze website usage (e.g. number of visitors, user behavior)
- Meta Pixel – allows measuring ad performance and showing relevant advertisements to users
4.3. These services may collect data such as:
- IP address
- device type
- browser
- visited pages and actions on the website
4.4. Cookies are used only with the user’s consent, except for strictly necessary cookies.
4.5. Users can restrict or disable cookies in their browser settings.
5. Disclosure of Personal Data to Third Parties
5.1. FireSand OÜ may share personal data with the following partners:
- payment service providers
- transport and logistics companies
- IT and web development service providers
- analytics and marketing partners (e.g. Google and Meta)
5.2. Personal data is shared only to the extent necessary for providing the service.
6. Retention of Personal Data
6.1. Personal data is stored only as long as necessary to fulfill the purposes for which it was collected or to comply with legal obligations.
6.2. Accounting-related data is stored according to the legally required retention periods.
7. Rights of the Data Subject
7.1. The customer has the right to:
- receive information about the processing of their personal data
- request correction or deletion of data
- restrict the processing of data
- object to the processing of data
- request data portability
- withdraw consent (e.g. for cookies)
7.2. To exercise these rights, contact: shop@firesand.eu
8. Data Security
8.1. FireSand OÜ implements appropriate technical and organizational measures to protect personal data against unauthorized access, disclosure, or destruction.
9. Dispute Resolution
9.1. If the customer believes their personal data has been processed unlawfully, they have the right to contact:
- FireSand OÜ
- the Estonian Data Protection Inspectorate (www.aki.ee)
10. Changes to Privacy Terms
10.1. FireSand OÜ reserves the right to update these privacy terms.
10.2. Changes will be published on the website firesand.eu.